product overview videos
Goal: create text and illustrations to be animated for a series of motion gfx videos
agency: paperlyte
BenQ needed a series of videos, including one for each projector they offer. These would be used for in-store displays and on the web to help customers compare products and make an educated purchase decision. They wanted to stray away from the usual—a person simply standing on-screen with the product and giving a review—and use animation instead.